Gone are the ads in the TV and radio. Fewer ads by tutors and tuition centres are found in magazines and radios. It is no secret that the biggest space that most advertisers try to reach their audience is via Facebook. Is this a surprise to you? It should not be, especially, since I believe you must have at least come across a great many of these tuition ads by now. In fact, in Singapore, we have the highest click rate for FB ads as compared to any other country. In short, most of us are made aware of these services via FB.
Thus, in this post, we are going to look at how the types of ads by tutors. Please note that this post is not about how to select the best tutors but rather, the types of ads used.
There are 6 types of FB ad posts I have come across so far:
- Free Content
- Case Study
- Work Samples
- Free Analysis
In this type of ad, it asks many questions and you will find that it will usually appear after an exam. It usually seeks the attention of parents whose children who have not done particularly well and will begin by asking questions that seem to fuel their desperation. By the time the parents have reached the end of the post, they will find themselves nodding to every question asked (since it seems to speaking to them regarding their deepest concerns towards the children) and saying yes to attend the freebie seminar attached to it.
This is usually a blog post which provided valuable free content. The purpose of it is to create general awareness of the center or tutor and that its tips will provide useful information to parents. With that, parents will return to it as a credible source of authority. In the long term, it will generate enough positive authority with the parents to be seen as an expert. Furthermore, such blogs will be easy to find online if parents are looking for a specific tip or help on a subject.
You will often find testimonials attached to this where a particular child does well after attending lessons at a particular centre. Some of these ads that I have come across can be rather heartwarming .. like I came across one that provided scholarships to those who have done well. Many of them are mainly testimonials of how the centres have helped the children in their studies.
These type of ads are usually adopted by academic coaches. It starts off with a free seminar where parents are invited with their child to witness interesting changes in their children within a session.
Some centres use work samples to convince parents of their quality. This can be a double -edged sword for parents especially when schools of these students are concerned. For one, I notice that many of these centres like to use works of students from very good schools. Thus, one might not be sure if these work samples were of high quality even before they enter the centre. It would be more objective if students are from neighbourhood schools and detail their progress in their assignments over time.
This type of ad interests me. By providing a free analysis report of your child, you will find that they may use jargons that you are not familiar with to describe specific cognitive skills of your child. In it, they may also suggest free advice but for a better solution, they may ask you to contact them directly instead.
What are some of the other ads that you have come across? Share them with us!
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- 6 Types of Tutoring Options and their pros/ cons
- Types of Tutors in Singapore
- Analyzing FB Tuition ads in Singapore
- Factors to evaluate your Potential Tutor and Questions to Assess Them
- What Your Tutor needs to Know From You
- Types of Teaching Methods